Founder & CEO, White Cross Worldwide® | Celebrity Fashion Photographer & Creative Director | Talent Manager & Model Scout, White Cross Management | Mentor & Speaker
Jim Jordan has shaped and branded some of the world’s most recognizable faces, supermodels, and iconic brands. He has photographed A-list celebrities including Leonardo DiCaprio, Charlize Theron, Zendaya, and the Kardashian-Jenners, and created hundreds of covers for leading publications such as Vogue, GQ, Harper’s Bazaar, and Vanity Fair. His work has elevated global luxury brands including Rolex, Rolls-Royce, and American Express, while his eye for talent has led to the discovery and launch of some of the world’s most recognizable supermodels —Gigi Hadid, Taylor Hills, and Jeremy Meeks. Beyond the lens, Jim is a New York Times Bestselling Author and a judge on Holland’s Next Top Model alongside Yolanda, Gigi, and Bella Hadid, and starred in the Lifetime hit series Making a Supermodel with Yolanda Hadid. He has also appeared on numerous magazine covers himself, including GQ and Harper’s Bazaar Men, and has been featured on hit television series such as The Real Housewives of Beverly Hills and Vanderpump Rules. Beyond fashion and entertainment, Jim is also merging the world’s biggest entertainment IPs into digital platforms, expanding his influence into tech, gaming, and media innovation. He serves as an ambassador for the Garibay Institute, working on soft diplomacy with top world leaders for global impact, and regularly speaks at institutions such as Stanford and USC. He is also working together with Pope Leo XIV and the Vatican on the Jubilee Year of Reconciliation, a global initiative inviting millions to reflect, reconnect, and renew.